Morethan once we were present at FEICON,  the great fair that moves the civil construction sector. Between April 8th and 11th, in São Paulo, the public can get to know our news, launches and interact with professionals in the sector. 

The Atlas Casa line drew attention at the booth, with a mix of more than 400 products aimed at organization and decoration. This evolution presented solutions that combine quality, practicality and durability, expanding the brand's performance also within the home.

We have prepared a complete experience for those who have been there. The public was able to check out live demonstrations, learn about our complete mix of products and follow exclusive launches that reinforce the evolution of the way of working in the day-to-day of construction and professional painting.

During the fair, we carried out a special action in partnership with @mbpm_oficial, valuing even more the professionals present at Feicon.

Throughout all the days of the event, there were daily raffles of exclusive Atlas tool kits and, on the last day, a super prize: an Atlas Powertech 🚀 Airless Machine

 During FEICON 2025, we also had the live recording of the  Atlas Play Podcast directly from our booth, bringing together big names in the industry, professionals and customers in inspiring conversations full of relevant content. Atlas Play was a space for exchanging experiences and views on the market, with guests who shared stories, challenges and perspectives on the construction and professional painting sector. 

Among the registered participants was Antônio Carlos da Costa, retail consultant, who spoke about the importance of looking to the future with a focus on customers, and professional painter Rodrigo Gama, who brought an overview of the professional painting market in the United States and shared insights on technical and cultural differences.

All episodes recorded during the fair were available on Atlas' official YouTube channel (@atlasoficial_sa).