From September 9th to 11th, we were at the Pullman Hotel, in São Paulo, where the event "New Paths of the Brand" took place. There were days of content, exchange and inspiration, with lectures, launches and important announcements, which reinforce Atlas' commitment to always be ahead, evolving with technology and a portfolio in constant transformation.

The meeting was marked by the presentation of new product categories, strategic investments and solutions aimed at further boosting the sector. Among the highlights were the new line of premium toilet seats and the line of adhesive tapes manufactured in-house, in addition to the expansion of the portfolio in subsegments such as ceramic laying, abrasives, sanding and mechanized painting.

More than a product launch, the New Brand Paths symbolize a phase of growth, innovation and proximity to the customer. By bringing together leaders and strategic partners in the sector, Atlas reinforces its commitment to delivering complete solutions that facilitate the market.

Atlas continues to open paths for its partners to grow together. With innovation, trust and solutions that meet the real needs of the market, the brand reaffirms its essence: to be the protagonist of transformations and always be ahead, side by side with those who build the present and the future.

In the last 10 years, Atlas has expanded the number of lines by 300% and today offers more than 1,560 SKUs, consolidating itself as a brand that grows along with the market.

To sustain this growth phase, Atlas announced R$90 million in investments, aimed at the acquisition and modernization of an adhesive tape factory in Canoas and the development of the new line of premium toilet seats.

This move reinforces Atlas' commitment to continuously evolve, expanding its production capacity, innovating and generating value for customers, partners and employees.