In 2025, Atlas took another important step in its industrial expansion strategy by completing the acquisition of a factory specializing in the production of tapes. The initiative reinforces the company's commitment to expanding its portfolio and strengthening its presence in the painting and construction sector, offering increasingly complete solutions for professionals and consumers.

Strategic  expansion industrial strengthening

The incorporation of the manufacturing unit represents a relevant advance in the verticalization of Atlas' production. With the manufacture of tapes integrated into its industrial park, the company now has greater control over processes, quality and development of new products, as well as more agility to meet market demands.

This movement also contributes to optimizing production stages and increasing the brand's competitiveness in an essential segment for the daily lives of painters and construction professionals, especially in applications that require precision, surface protection and high-standard finishing.

For Marcio Atz, director of Atlas, the investment reinforces the company's growth strategy.

"The acquisition of the tape factory represents an important step within our strategy to expand and strengthen the portfolio. By integrating this production, we expand our capacity for innovation and guarantee even more quality and efficiency for the products that reach painting professionals and consumers", highlights the director.

More innovation and product development

With the new production structure, Atlas expands its research and development capacity focused on technical tapes used in painting and construction. The proximity between engineering, production and development allows for accelerated testing, improvements and the creation of solutions aligned with real market needs.

The investment also makes room for the evolution of adhesion, resistance and ease of application technologies — factors that make a difference in performance and productivity on the construction site or in renovation projects.

Commitment to the growth of the sector

The acquisition of the tape factory reinforces Atlas' long-term vision, based on innovation, industrial strengthening and portfolio expansion. By investing in production capacity and technology, the company contributes to the development of the construction materials sector in Brazil and expands the possibilities of offering complete solutions for painting, renovation and maintenance.

More than expanding operations, the initiative reflects a consistent movement of the brand to evolve continuously, following the transformations of the market and the expectations of those who use its products on a daily basis.